The number-one branded honey company in the U.S. unveils brand evolution focused on honey purity, award-winning taste and industry-leading testing

MCKINNEY, TEXAS – January 6, 2021 – Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% Pure, Raw & Unfiltered Honey, today unveils a new look, focused on helping consumers find exactly what they are looking for: pure honey from a source they can trust.

Beginning this month, consumers will see updated honey bottles hit store shelves across the U.S. Though the bright orange paper remains the same, the label was redesigned specifically to highlight honey purity, award-winning taste and industry-leading testing. The brand evolution offers an even more simplified, modern look to help busy shoppers understand quickly that Nature Nate’s honey is the best tasting, sourced from trusted beekeepers and adheres to strict testing procedures.

“We knew that now was the time for Nature Nate’s to make a bold move toward ensuring consumer trust as more consumers enter the honey category and as consumer behavior in the honey category dramatically shifted from being viewed as a commodity to being seen as a premium, brand-driven product,” said Nathan Sheets, Founder and CEO, Nature Nate’s.

Approaching a rebrand can be daunting for any company, especially when initial and repeat purchase are at all-time highs, but Nature Nate’s data-led brand evolution was based on both qualitative and quantitative studies. The company conducted multiple research packaging studies and surveyed more than 800 Nature Nate’s brand ambassadors and 600 honey consumers. The company also commissioned a proprietary honey AAU study from IRI in which intel from 2,800 honey consumers was gathered.

“As we reviewed the data, we better understood changes we could make on a brand level to better serve honey consumers,” said Haley Neid, Director of Brand Management, Nature Nate’s. “For example, our research revealed that three of the top four purchase drivers for honey are related to purity. This insight was the birthplace of our purity guarantee, which is both a symbol and promise to our consumers. Through internal and third-party testing measures, we are able to ensure with confidence the best honey ends up in our bottle.”

Nature Nate’s purity guarantee is unique in the market, showcasing unparalleled transparency in its bottling processes, beginning with the beekeeper and ending at the consumer’s table. The guarantee processes make possible an unmatched level of care and precision that consumers trust.

With today’s consumers realizing more and more that honey is an extremely versatile sweetener that can be used for a variety of occasions – from coffee, tea and oatmeal at breakfast, to weeknight cooking for dinner, to beauty routines on the weekend – Nature Nate’s commitment to purity and trust isn’t new.

“From the very beginning, we’ve been committed to source only the best, 100% pure honey. It’s  why  we  have  industry-leading  testing,” said Sheets. “It’s why we have a consistent blend that produces exceptional taste and award-winning flavor. We owe it to our consumers to be trusted, so they can confidently enjoy honey as nature intended. I’m exceptionally proud that our brand evolution highlights our dedication to meeting our consumers’ demands and expectations.”

To learn more about Nature Nate’s purity guarantee, visit: https://www.naturenates.com/purity-guarantee/

About Nature Nate’s

Since 1972, Nature Nate’s has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nature Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nature Nate’s promises an undivided commitment to providing the highest quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.

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